BLOG: CREATIVITY

    New media fosters creativity in numerous fields. The transition from old to new media is 
visible in today's creations  by various artists. An example includes one field of entertainment simulating another such as in "Disney Tolerates a Rap Parody of Its Critters. But Why?" by Brooks Barnes. This article discusses the YouTube video in which rapper, Soulja Boy mimics Winnie the Pooh and his friends in his song, "Crank That." This is a distinct effort made by The Walt Disney Company to display its involvement with new media by allowing mash-ups. Mash-ups, "are made by editing together snippets of animated movies and TV shows. The finished products look like music videos in which the cartoon characters do the singing." “Crank That” is an example of music and television intertwining to influence new media.
       Nickelodeon, which is part of Viacom has allowed "Spongebob Squarepants" to be used in a mash-up. Nickelodeon spokesman,Dan Martinsen, says, “Our audiences can creatively mash video from our content as much and as often as they like ... By the way,” he added, “that was a very nice edit job by whoever did the SpongeBob mash.” Disney is a bit different in its view in terms of legality because the company believes that any unauthorized use of Disney's work is stealing. 
       Though Nickelodeon and Disney have different views and one company's terms may be more stringent than the other, both serve the same purpose. In terms of the new media fostering creativity, both television broadcasting companies have lent a hand in its increase. Fostering creativity has been heading upwards since different businesses and companies have been more open in terms of allowing more creative options.